FITUR 2023: the return of Spain's largest tourism event
Spain's most important tourism event, and one of the largest in the world, once again becomes the unmissable date at the end of January.
The next 18 January sees the return of Spain’s largest tourism fair. Fitur returns to IFEMA at pre-pandemic levels, so the offer of destinations, with all the necessary information, will be within easy reach. The Madrid fairground offers a large space for all the countries of the world to showcase their tourism offer, bringing their customs and products closer to visitors, both professionals and the general public.
In the 2023 edition, Fitur will feature 8,500 participating companies, 131 countries showcasing their tourism offer and 755 exhibitors. All of this will be spread across eight pavilions, with Guatemala as partner country.
The number of tourism companies grows by 25%, and that of technology companies by 27%, with 50% more exhibition space. The figures expected to be surpassed this year are quite striking, as 200,000 visitors are expected. Of these, around 120,000 will be professionals, both national and international. Non-professional visitors are expected to reach 80,000 on 20 and 21 January.
Guatemala will present its main tourist attractions, such as Guatemala City, one of the most modern and cosmopolitan cities in Central America. The tourist offer of La Antigua will also be shown, the epicentre of colonial Hispanic heritage; Lake Atitlán, which has been nominated as one of the Seven Wonders of the World; Tikal National Park, a Natural and Cultural World Heritage Site, and Chichicastenango, famous for its multicoloured market.
Specialised offer
Fitur is not only a showcase of traditional travel for all audiences, but also has specialised spaces for specific sectors. For several years now, the tourism event par excellence has featured dedicated spaces for cruise tourism (Fitur Cruises), LGBTIQ+ tourism, Fitur Lingua, focused on language tourism, and Fitur Mice, among others. This year, the novelty is the addition of sports tourism, a sector that is gaining increasing importance in the industry.
